Shein passes Amazon as the most installed shopping app in the US for iOS and Android.
The China-based fashion e-commerce company focuses on children's and women's apparel. Dubbed the "TikTok for e-commerce", Shein manufactures in China as many apparel companies do, however they also control their production chain: from design and prototype to procurement to manufacturing. This allows the company to rapidly follow market trends in different countries and churn out hundreds of new products daily. The strategy is similar to TikTok matching content creators with users by using algorithms to understand their habits in real-time. Link
