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Sep 21, 2021

Shopify just beat Amazon in one important metric: Shopify got more online traffic than Amazon for the first time last quarter.
The average monthly unique visitors for the e-commerce sites powered by Shopify during the three months ending in June was 1.16B vs. Amazon's 1.10B average monthly unique visitors during the same period. This quarter, Shopify-powered sites are anticipated to get 1.22B monthly unique visitors versus Amazon's 1.13B. This reflects Shopify's rapidly growing reach in online shopping. Each month since May 2020, Shopify sites had an average YoY traffic growth of 108.5%. Amazon had a 9.9% expansion rate during the same period. Link
Shopify CEO Tobi L├╝tke. Photo credit: Shopify
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