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Sep 29, 2021

Facebook launching Reels for all US mobile users, and will pay creators for well-performing videos, to take on TikTok.
Reels launched in beta last month on Facebook, after seeing quite a success on Instagram since last year. Facebook want to appeal to people who make entertaining videos so they're promising greater exposure when you post a Reel (more than TikTok or Snapchat can give) and they also announced a Reels Play bonus program that will pay selected creators when people view their Reels. The bonus program will only be open to US creators and is invite-only for now, but will eventually expand to more countries. Link
Photo credit: Facebook

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