Meta will remove ad targeting options around health, race, politics, religion, and sexual orientation.
The change, starting on January 19, will be for all of Meta's platforms including Facebook, Instagram, Messenger and WhatsApp as well as its network of other websites and apps using Facebook’s ad-targeting tools. Meta will no longer allow advertisers to target users by "sensitive identifying traits" like race, political affiliation, sexual orientation, religion or health. The company says they want to "better match people's evolving expectations of how advertisers may reach them on our platform". Link
Photo credit: Will Francis