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Nov 15, 2021

Apple quietly buying Google ads for high-value subscription apps to get users to use App Store's payments systems.
Several app developers have reported that Apple is secretly buying Google ads for their apps, without the app developers' consent, and Google won't delete them, they say. It costs the developers potentially millions of dollars in lost revenue and increases the advertising costs for their own campaigns. Apple can make more money if they push people to the App Store to purchase, vs a web flow. The ads don't disclose they're from Apple and simply look like ads from the brands themselves that happen to go right to the App Store. Among the businesses are dating apps like Tinder, Plenty of Fish, and Bumble, HBO, Masterclass, and Babbel. Link
Photo credit: James Yarema

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