Twitter is selling its mobile advertising network, MoPub, for $1.05B to AppLovin.
MoPub made Twitter $188M in revenue in 2020. Twitter said it's selling MoPub to accelerate the development and growth of its owned and operated revenue products. The sale is aligned with Twitter's goal of reaching $7.5B in revenue by the end of 2023. Twitter acquired MoPub in September of 2013 for $350M. AppLovin is a game developer and ad-tech company with a market cap of $29B. Link
