Microsoft said they're going to launch Xbox Game Pass on smart TVs so that people will be able to play Xbox games via the cloud, only needing a controller. They announced they're working with TV manufacturers to "embed the Xbox experience directly into internet-connected televisions" and are building their own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console at all. The device is apparently similar to how Google's Chromecast device is used for streaming Stadia games. Xbox Game Pass is currently ~$15 per month, but the company says it's exploring pricing changes to reach new gamers. Stadia, Google's cloud gaming platform, has been struggling due to a lack of original content and latency issues. With Microsoft’s resources and Xbox’s library of gaming content, it stands a good chance to lead the way in the $1.4 billion cloud gaming market. Link
