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Jul 6, 2021

Following Apple's tracking changes, spending on iOS ads fell one-third between June 1 and July 1, while Android spending rose.
Ever since Apple began requiring apps to get iPhone and iPad users’ permission to track them (since iOS 14.5), advertisers have shifted their spending patterns. The tracking change started in April and less than 33% of iOS users opt in to tracking (according to ad-measurement firm Branch Metrics). As a result, mobile ads pricing for iOS have fallen, while prices for ads targeting Android users have jumped. Link
Photo credit: Flickr/Saad Irfan

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