Rolling out this week, both Facebook and Instagram users will now have the option to hide like and view counts across all their posts (so viewers won't see them) and to choose to not see likes and views when scrolling their feed (likes that other people's posts received). This follows earlier tests that started in 2019. The goal with this is to reduce pressure and anxiety users had about getting enough likes on their posts. This is particularly difficult for younger users who highly value what peers think of them, often resulting in taking down posts that didn't get enough likes. Link
